Persona-driven journalism at Radio24syv

The article proposes an analytical approach to the study of persona-driven journalism. Drawing on concepts from performance studies, builds framework for engaging with empirical material where journalist’s personality becomes a central part journalistic product. analysis journalist and radio host Ditte Okman identifies journalism practice that draws bodily expressivity, outspoken attitudes creation socializing media space. This is used showcase unashamed persona creates based authenticity sincerity, which read as example doing affective labor. main contribution conceptualize methodological practices by drawing ideas thus adding methodologically studies.